Discord is a popular communication platform that allows people to connect with others from all over the world through voice, video, and text.
While Discord is free to use, you may wonder how the company generates revenue.
In this article, we’ll explore the different ways Discord makes money.
How Discord Makes Money
These are the various ways in which Discord makes or generates money.
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Nitro subscriptions
One of the main ways Discord generates revenue is through Nitro subscriptions. Nitro is Discord’s premium subscription service that offers additional features and perks to users, such as higher quality screen sharing, custom emojis, and animated avatars. Nitro subscriptions come in two tiers, Nitro Classic and Nitro, priced at $4.99 and $9.99 per month, respectively.
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Game sales and partnerships
Discord also makes money through game sales and partnerships. The platform offers a range of games for purchase, and Discord takes a cut of the revenue from each sale. Additionally, Discord has partnered with various game developers and publishers to offer exclusive content and discounts to its users. In exchange, Discord receives a percentage of the revenue generated from these partnerships.
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Server boosts
Discord also allows users to boost servers, which gives them access to additional perks and features, such as increased server capacity and customization options. Users can purchase server boosts for their favorite servers, and Discord takes a cut of the revenue generated from these purchases.
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Advertising
Discord also generates revenue through advertising. The platform offers various advertising options to companies, such as banner ads and sponsored servers. Additionally, Discord has a program called Discord Verified, which allows verified companies to create a custom server with special features and perks. In exchange, Discord receives a portion of the revenue generated from these advertising partnerships.
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Data mining
Lastly, Discord generates revenue through data mining. Discord collects and analyzes user data to improve its platform and services. This data can also be sold to third-party companies who use it for marketing and advertising purposes. However, it is important to note that Discord takes user privacy seriously and anonymizes data before selling it.
Conclusion
In conclusion, Discord generates revenue through a variety of means, including Nitro subscriptions, game sales and partnerships, server boosts, advertising, and data mining. While the platform is free to use, these revenue streams allow Discord to continue improving and expanding its services for users.
In conclusion, Discord has multiple revenue streams that allow it to continue improving and expanding its services for users. While Nitro subscriptions, game sales and partnerships, server boosts, advertising, and data mining may not be the only ways Discord generates revenue, they are certainly some of the most significant. As Discord continues to grow in popularity, it will be interesting to see how the platform evolves and how it continues to monetize its user base